Compelling, even breathtaking, online photography is vital in today’s real estate sales market — and drones can help you get the dramatic images you need.

Real estate drone photography captures fantastic aerial views and perspectives of properties and their surrounding landscape. 

These images and videos can be used to create virtual tours, promotional materials, and eye-catching listing photos. 

So, in this post, we’ll provide you with the ultimate guide to real estate drone photography. 

Therefore, let’s start by examining what precisely real estate drone photography is.

Real estate drone photography uses flying drones to capture photos of properties from an aerial view. 

Viewing properties from above adds an entirely new perspective to the listing, allowing the buyer to see the following:

• The footprint of the property, getting a fuller sense of the boundaries and perimeter
• Nearby natural areas such as woods, lakes, parks, and open fields
• A complete understanding of the neighborhood and its amenities
• The house in relation to the homes and structures around it

Aerial drone images effortlessly give the buyer a better feel for the lay of the land and provide a 360-degree view of the property.

Another significant benefit of aerial photography is that it boosts your listing appeal by featuring dramatic, alluring images that make buyers take notice and want to know more. 

For these and many other reasons, drone photography has become one of the most valuable real estate sales marketing tools.

Now, some real estate sales professionals don’t think drone photography is necessary or worth the extra effort. 

However, surveys and statistics show they’re wrong – real estate drone photography is highly effective in sales. For example, consider just these two facts:

• According to a National Association of Realtors study, 57% of buyers expect to see at least 8 to 10 aerial shots of most residential properties
• Buyers are 65% more likely to schedule an in-person showing for listings featuring drone aerial photography

Do you want to be one of the real estate sales professionals who disappoint buyers?

Additionally, a drone can be instrumental in marketing and selling real estate for several other reasons, including the following:

• 7 in 10 agents report that videos, virtual staging, and drone photography are more important since the COVID-19 pandemic
• 83% of home sellers prefer to work with a real estate agent who uses drone photography
• 97% of home buyers use the internet to search for homes and expect to see quality photos – and drone photography captures stunning images

The numbers clearly show that drone photography can provide a unique perspective on a property and its surrounding area that isn’t possible with ground-based photography. 

This is a considerable advantage when trying to showcase the property and its location in a more captivating and attractive way.